One of the aspects of web optimisation that is gaining prominence with consistence is social media. In fact, social media optimisation has taken Internet marketing to a different level altogether. Coupled with traditional SEO methods it can develop a real killer strategy that can give exceptional results for the webmaster or entrepreneur.
Facebook is perhaps the most widely used social media sites these days. It has already brought under its wings millions of Internet users. Twitter is another that is gaining popularity very fast. There are multiple other social media websites like LinkedIn, Wayne, and MySpace to name a few that have become important parts of social media networking.
Mighty SEO assumes the role of the social media partner for your website that can easily lead your website to a new height altogether while creating brand recognition for you and enhancing traffic movement and revenue generation to your site substantially by tapping the target audience.
Commercial world is highly competitive with new products and services coming up at regular intervals. It is necessary creating your web recognition and staying alive in the competitive world. Since the search engines are now integrating the real time search results, social media marketing is resulting in a boom in the market.
No one can undermine the value of communication as well as interaction that constitutes the core values of social media. Lack of effective communication system can result disastrously for the website and entrepreneur concerned.
Ways of viral marketing that could render websites popular through the world of mouth that is generated by effective use of social media networking sites. Such effective use involves bookmarking, blogging, podcasting, photo and music sharing, as well as online review of products among others.
Promo0ting your business, products, and services online needs recognition of your site by leading search engines like Google, Yahoo, Bing, Ask, MSN and others and that can be easily achieved with the use of social media networking sites like Facebook, Twitter, LinkedIn, MySpace, or Digg for example. Many others are also there like YouTube; Squidoo etc can all help in enhancement of the ranking of your site in respect of the targeted keywords.
However, you must also realize the social media network is not an unblemished boon. With the change of search algorithms by most of the leading search engines, standards of use of the social media sites have toughened considerably. Hence you need a planned and well designed marketing plan for ensuring their optimum use for boosting up your business. In addition; these plans need to be maintained regularly through appropriate networking and connections.
Major services offered by Mighty SEO for setting up your social media networking as well as building up community using effective communication system are as follows.
Accomplishment of all these tasks requires use of relevant social media techniques. Some of the techniques that we use at Mighty SEO are the followings.
- We ensure regular addition as well as tweaking of optimized content that is well linked with leading social media websites.
- We provide excellent ideas for viral marketing including videos, events, news, articles that will encourage the visitors to tag as well as interact with you and your site.
- We would be integrating blogs, RSS and similar other tools for making social media websites friendly.
- We use free and paid ads to promote your website that will help enhance the movement of targeted traffic to your site, both global as well as local.
- We will create custom applications targeted at all leading social media websites on the web.
- Social bookmarking;
- Event marketing targeted at social media networks;
- Social profile listing;
- Shopping feeds based on social media networking;
- Sharing photos, videos, audios, music and games online;
- Blogging and content writing, live casting and reviewing products online;
- RSS feed promotion, social television using, and
- Receiving questions and providing answers.
- Some of the major benefits of using social media services for business promotion are as follows.
- It will increase the traffic movement to your site besides fattening the client database;
- It will give you extended reach to the targeted market;
- It will create general brand awareness for the products and services;
- It will also help promote conversion rates by converting potential customers into real ones and real customers into loyal ones;
- Developing qualified and inbound links;
- Making the online advertising process cost effective;
- Achievement of higher ranking in the search engine result pages improving the visibility as well as accessibility for your site; and
- Improvement of business and optimizing website using other time tested marketing strategies like pay per click, pay per view, direct marketing, and such other process.